Eyelash entrepreneurs in the United States know that China, Brazil and Indonesia are the main production areas for eyelashes, but do you know where the variety of eyelashes is the most abundant and where the production of eyelashes is the largest? Amor Lash Vendors is here to share with you, if you want to expand your own eyelash business, you need to come here for inspection as soon as possible, and choose your business partners, Wholewsale Eyelash Suppliers.
In the post-epidemic era, masks have become standard equipment for going out. The focus of beauty-loving ladies on the face falls on the eyes, and false eyelashes can make the “mask makeup” more refined and energetic.
There is a town in Qingdao that produces 70% of the world’s false eyelashes.
In 2019 and 2020, the annual output value of false eyelashes in Dazeshan Town will reach 4 billion yuan. Pingdu has more than 900 companies engaged in the false eyelash industry for a long time. According to the locals, if you count processing workshops and husband-and-wife shops, there are estimated to be 2,000.
The new material developed into a patent
Starting from the urban area of Qingdao, it takes 2.5 hours to drive to the Changle area of Daze Mountain, the place where the Pingdu eyelash industry originated. On the two main roads, one horizontal and one vertical, there is a store with the word “eyelashes” in a few steps. The store displays a wide range of false eyelashes, including natural single-cluster models, thick and full-row models; artificial hair, mink hair ; Black, brown, colored… If you are not an expert, it is difficult to quickly find your favorite style.
Going west along the main road of Changle area, you will arrive at Boxiu Eyelashes Company. The founder of the company, Wang Haibo, is from Weifang. At the age of 39, he used to be engaged in the chemical industry in Shouguang, but now he talks endlessly about eyelashes: the diameter of a false eyelash is about 0.07 mm, and the weight is negligible. The production of false eyelashes requires nearly ten processes, from lathering, threading, cutting, tube rolling, to drying and heating, shaping and brushing, and finally to packaging. Only one false eyelash can be inspected for quality before leaving the factory. Taking the density of false eyelashes as an example, the error must be controlled within 0.1mm during operation, otherwise it will affect the product quality. There are thousands of varieties of false eyelashes due to different conditions such as the material of the raw material, the number of superimposed layers, the length, and the color.
In 2019, Wang Haibo came into contact with the false eyelashes industry by chance, and quickly entered the game after some understanding. From 0 to 1, Wang Haibo worked a lot. In 2020, the market demand will continue to grow, Boxiu will continue to receive orders, and its sales will reach 10 million yuan that year. At this time, Wang Haibo had more ideas. Facing the false eyelash factories and sales companies all over the street, he was thinking about a problem: how to carry out technological innovation on the basis of the previous false eyelash manufacturing to make his products more competitive.
Most of the traditional products remained unchanged before: these materials mainly include acrylic, 3D chemical fiber, human hair and other types, and these types of false eyelashes have been popular and used in domestic and international markets for decades. Mink hair false eyelashes are made of natural materials. In order to cope with the shortage of raw materials such as mink hair, Wang Haibo is thinking about whether to use a new type of material to replace mink hair. In order to make the idea a reality, Wang Haibo began to study the materials for making false eyelashes.
After more than a year of trial and error, the “artificial mink hair false eyelashes” he developed took shape and was promoted to domestic and foreign markets, and at the same time became a “utility model patent” approved by the State Intellectual Property Office. In Wang Haibo’s product exhibition hall, compared with “artificial mink hair false eyelashes” and “mink hair false eyelashes”, there is basically no abnormality visually. “The creation behind these new patents will become the magic weapon for false eyelashes to enter the international market in the future.” Today, Wang Haibo has obtained 4 national invention patents, online and offline customers all over the world, and annual sales of more than 20 million yuan.
In addition to doing product OEM, Wang Haibo is also committed to making his own eyelash brand. He hopes that one day, false eyelashes with the brand “Boxiu” will be sold all over the world and be known by more people.
Teng Shuntao, the owner of Bairun Easy Eyelash Technology Co., Ltd., has been thinking about breakthroughs in this industry. He and his wife have been engaged in this industry for more than 5 years, but now, whether it is offline or online, there are still many ceilings that need to be broken through in marketing channels. .
In Pingdu, there are many eyelash practitioners like Wang Haibo and Teng Shuntao, who are revolutionizing this beauty-related industry with their unique business ideas. At the same time, they also change their lives through diligence and innovation.
The germination of the false eyelash industry in Daze Mountain in Pingdu can be traced back to the 1970s. At that time, many Korean companies producing false eyelashes opened factories in Qingdao. The “eyelash generation” with a keen sense of smell brought this fashionable business back to the town.
Over the past 40 years, there are currently more than 860 companies engaged in the eyelash industry in Dazeshan Town, with an annual output value of more than 4 billion yuan, accounting for 80% of the national output and 70% of the global market share. As false eyelash processing has become a pillar industry in Dazeshan Town, it has gradually developed into the largest eyelash production base in China.
In 2019, Qingdao Pingdu received a “bronzing” business card from Alibaba – the origin of false eyelashes. It took decades for Pingdu to go from an unknown eyelash production and processing village to a world-renowned false eyelash production base.
Although the production process of false eyelashes is cumbersome, its processing technology is no secret in the local area. With the increase of market demand, it is conservatively estimated that there are as many as 2,000 large and small teams producing false eyelashes in Pingdu. The entry threshold is not high, and there are more and more practitioners, and the competition among flat holiday eyelash manufacturers is becoming more and more fierce.
Wang Qingxiang, Secretary of the Party Committee of Dazeshan Town, Pingdu City, introduced that today’s Dazeshan Town has formed a complete false eyelash industrial belt covering design, customization, processing, packaging, sales, logistics, and foreign trade. In a town with a population of less than 60,000, this industry alone has created employment for more than 6,000 laborers. The average monthly salary of workers on the false eyelash factory production line can reach 5,000 yuan.
In recent years, operators in this industry have begun to use Internet technology more, and have begun to spend more time on researching consumer psychology and market trends. For example, in the past two years, Japanese and Korean makeup has been popular in China, and short and sparse eyelashes look natural; European and American women prefer thick, long, and dense paired hair, and have greater demand for yellow, green, purple and other colored eyelashes; With the continuous popularity of Taobao live streaming, Douyin, and Kuaishou, more beauty shop owners and young women turn to online shopping, and customize exquisite high-end false eyelashes according to their own needs… All these market vanes are taken by them Accurate capture and feedback to the production and sales of false eyelashes.
The industry chain is also gradually saying goodbye to the family workshop-style “going it alone”, implementing the “brand strategy”, and cultivating independent brands to go international, which will be the top priority for the transformation and upgrading of Qingdao’s false eyelash industry. The annual sales of Dazeshan false eyelashes reach 4 billion yuan, but Jinjiang, the largest shoe city in China, is also a county seat. In 2020, the shoes are exported to more than 80 countries, with a total output value of more than 20 billion yuan. A beauty brand, sales in the first quarter of 2021 will reach 1.5 billion yuan.
It can be seen that there is a lack of enterprises above designated size, and Dazeshan Eyelash, which is mainly composed of small and medium-sized teams, still has a long distance and a lot of space from the industrial ceiling. The current Daping vacation eyelashes market size and current data reflect a status quo: in the tens of billions of market, the main consumers are mainly at low prices, and there is no real head yet. This is where the opportunity lies.
In addition, the production process and management also need to be upgraded. For example, in the production process, except for a very small number of processes that are replaced by machines, most of them need to rely on manpower, which leads to low production efficiency. In addition, in terms of management, since many factories are in the form of workshops, the management has not formed a unified and effective management.
In China’s hair industry where there are many strong players, Dazeshan can seize the C position with false eyelashes. The essence behind the phenomenon is: cultural self-confidence brings unprecedented dividends to the fashion industry, and the false eyelash industry will inevitably move towards scale, refinement and The direction of fashion