Why are false eyelashes your first choice for business during the epidemic?
Choose false eyelashes epidemic business. Lashes Amor said that the business of false eyelashes is not affected by taxation, economic influence, or inter-state policies. It belongs to the lipstick economy.
What is the lipstick economy?
The lipstick economy is the “lipstick effect” derived from overseas descriptions of certain consumption phenomena. Whenever the economy is in recession, people’s consumption will turn to buying cheap goods, and although lipstick is not a necessities of life, it is both cheap and whitewashing, which can bring psychological comfort to consumers.
Under the economic crisis, consumers’ shopping psychology and consumption behavior have changed, and ordinary consumers have become master bargains.
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Choose false eyelashes epidemic business. The economic crisis has also made cheap cosmetics and cultural products such as lipsticks sell well. The economic theory of the “lipstick effect” was first proposed during the Great Depression in the 1930s in the United States.
The “lipstick effect” is just one of many consumer mentalities at the moment, creating a certain possibility for the popularity of cultural products. For cultural and entertainment consumer products, apart from the “lipstick effect”, “content is king, service first” is the always-changing iron law. When the economy is in a recession, the pressure of life will increase. A heavy life always requires something easy to relax. Therefore, businesses that are not expensive in the entertainment market such as movies are better.
The development of e-commerce and social media is based on the fact that a large number of people gather in front of mobile phones, television and other media, and this epidemic has accelerated the development of social media. False eyelashes are small products and are very suitable for social media communication, so this is a good opportunity.
“Crisis crisis. Opportunities exist in crisis” I believe you will seize the opportunity to achieve rapid business development.